Columbia

During my employment with The Outdoor Recreation Group, we were a licensee for the Columbia brand for 4 years. Had the wonderful opportunity to work on higher price point packs and accessories, which was a departure from mass market color design thinking.

An example of a color spec document that I designed and would send to vendors abroad.

Selections of fashion-forward color trends and patterns for backpacks.

Photos from the Outdoor Retailer show in 2018, showcasing my product color designs and trade show booth planning.

Besides the classic Columbia line, I also worked on the Columbia PFG (Pure Fishing Gear) sub-brand, which was geared more towards the preppy crowd, requiring the development of its own color palette and trend research.

Fun custom designs that I art directed for the brand's back-to-school line that were chosen to put on some bags.

↑Back to Top