Employer: Exxel Outdoors | Brand: Exxel Outdoors (corporate rebrand)
Role: Associate Art Director/Designer
Project: Due to exponential growth over the last decade from acquisitions and expansion in new product categories, Exxel Outdoors was in need of unification across all company touchpoints. I worked directly with the VP of Strategic Development on auditing and redefining the company's corporate identity. We embarked on a fully-comprehensive branding overhaul to help the company gain notoriety, highlight its personality, and communicate its status as the corporate entity behind a house of well-known brands (each with its
own products, audience, & identity). The executive team was extremely satisfied with our work, which culminated in a 178-page printed Corporate Book, our keystone deliverable. I was solely responsible for the book's design and copywriting content. We went on to produce a full suite of print, digital, and experiential assets, built off of the foundational look-and-feel that we established.
own products, audience, & identity). The executive team was extremely satisfied with our work, which culminated in a 178-page printed Corporate Book, our keystone deliverable. I was solely responsible for the book's design and copywriting content. We went on to produce a full suite of print, digital, and experiential assets, built off of the foundational look-and-feel that we established.
Contributions: Book Design & Copywriting, Style Guide Development, Video Scripts & Art Direction, Website Design & Wireframes, Various Print & Digital Collateral: Stationary, Social Media Graphics, Employee Merch, Corporate Communication Templates, Branded Office Spaces, & More.
