Client: Ghost Drops | Agency: Iron Ladle
Role: Art Direction/Graphic Design
Project: Ghost Drops is a Canadian cannabis brand that has developed a cult following since 2016, with award-winning cultivators producing incredible genetics that are now deemed priceless assets to the industry. Legalization in the country presented new opportunities for the brand. The company’s current strategy includes expanding its reach and focusing on bringing a variety of recognizable strain “drops” into the white market. Up until this point, each of the company’s strains featured custom artwork and very few points of consistency. For this rebranding project, we executed a comprehensive audit of all brand elements and introduced new and deliberate components that would unify all touchpoints and play into the fun & mystery that encompasses the “Ghost”.
Contributions: Research, Development, & Strategy, Brand Book Layout & Design, Logo Refinement, 3D Packaging Mockups, Color Palette Refinement, Copywriting
