Hydration reservoir box design and the proposed 6ft modular for packs & bags.
Product color-ups of the 4 color ways put forward for the new collection.
Concepts shown for each packaging type.
A consistency guide put together for the brand team so they had all details to flush out the packaging for all items.
Localization ad concepts for Target.com to introduce the new line across regions in North America (English, Spanish, French).
A selection of items currently being sold on Target.com. The program is proving to be very successful.
Selections from a color & trend report used to pitch the brand's entry into another department outside of the camping section.
