Client: Wingwalker Brewery | Freelance Work
Role: Art Direction/Graphic Design
Project: This brewery in Monrovia, CA is known for its delicious and unique beers. In order to expand business beyond the taproom, I was brought in to lead the charge on label designs and other collateral for a new to-go initiative. I handled the original label layout and executed the graphic design for over a half dozen varieties, providing art direction to another designer on the remainder. Once designs were complete, I prepped the files for production, carefully choosing colors and metallic show-through areas. One of the labels was recognized as a "Best of Category" Award Winner in the Graphics Excellence Awards put on by the Great Lakes Graphics Association due to it's complexity and use of spot color plates. My favorite labels were for a trio of "Steampunk Beers". To the brew master's delight, I designed some typographic easter eggs into the facial hair and lips of the characters on these labels.
Contributions: Design: Labels, Coasters, Apparel, Club Cards, & Menus, Logo Refinement, Color Design, Copywriting, Production Prep, 3D Mockups
